Why SEO matters for every stage of the customer journey
Many people think SEO means top-of-funnel or awareness content and traffic, and while that’s true, it’s only one part of SEO. It misses the other parts of the funnel.
Optimizing your website and content can impact every stage of the prospect and customer journey. A keyword’s search intent helps indicate the funnel stage that the keyword aligns to, and every company should incorporate SEO into top, mid, and bottom of funnel pages and content.
SEO services: How I work with companies
Keyword research and SEO strategy
I’ll prepare an SEO content strategy that includes keyword research and actionable next steps for creating content optimized for search. The strategy will start with an SEO audit and competitive analysis including keywords you and your top competitors are currently ranking for, URLs, backlinks, and more. From there, I’ll build a targeted keyword list based on the target audience and industry research. The keyword list will inform the suggestions for article topics for your team to develop. The research and audit results in a content calendar that I can work with you to build out website copy and articles, or I can guide your internal team on how to tackle SEO content.
What you'll get:
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An audit of current rankings
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Competitor analysis
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A target keyword list based on audience insights
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Potential opportunities for expansion
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An SEO guide on how to integrate keywords
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A pillar-cluster plan for creating content that shows search engines you have authority
SEO content creation: writing and editing
Whether you need help making your website align with the keywords your target audience is searching for or you need to produce more articles, I can help with your content production. I’ll make sure the content has target keyword alignment and stands out from competing SERPs. Here are a few ways I can help with writing and editing:
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Write SEO articles that align with the pillar-cluster approach
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Edit and optimize SEO articles to better align with search intent and incorporate semantic keywords
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Improve the copy on top conversion pages to map to a target keyword and align with search intent
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Write metadata for all pages to map to a specific keyword
What you'll get:
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Content optimized for search
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Additional primary keywords and semantically related keywords
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Increase in organic traffic and keyword rankings
Working with the best clients across industries
