Take your content strategy and production to a new level
You have a long list of content and SEO activities you want to complete but every time to start working on it, something else bubbles to the top. You just don’t have enough time or resources. That’s a story I’ve heard time and time again, and that’s why clients work with me.
Services
Content Strategy
Developing an all-encompassing content strategy that drives organic growth and lead gen
The content strategy will identify tactics to drive traffic and brand awareness as well as any other identified goals. This strategy will include competitor research and identify gaps to differentiate from competitors. It will also outline the content formats and topics that best align with the target audience.
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What you'll get:
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A comprehensive document to guide your content efforts year-round
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Competitor research and content audit
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Content formats and topics to reach the target audience
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A sample content calendar (if outlined in scope)​
SEO Strategy
Building a full-service SEO strategy including an audit to drive real impact on your rankings and traffic
I’ll prepare an SEO content strategy that includes keyword research and actionable next steps for creating content optimized for search. The strategy will start with an SEO audit including keywords you’re currently ranking for, URLs, backlinks, and more. From there, I’ll build a targeted keyword list based on the target audience and industry research. The keyword list will inform the suggestions for article topics for your team to develop.
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What you'll get:
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An audit of current rankings
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Competitor analysis
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A target keyword list based on audience insights
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Potential opportunities for expansion
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An SEO guide on how to integrate keywords
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A pillar-cluster plan for creating content that shows search engines you have authority
Writing & Editing: Content & Website Copy
Creating articles and website copy that aligns with search intent for the target keywords
Whether you need help making your website align with keywords your target audience is actually searching for or you need to produce more articles, I can help with your content production. I’ll make sure the content has target keyword alignment and stands out from competing SERPs. Here are a few ways I can help with writing and editing:
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Write SEO articles that align with the pillar-cluster approach
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Edit and optimize SEO articles to better align with search intent and incorporate semantic keywords
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Improve the copy on top conversion pages to map to a target keyword and align with search intent
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Write metadata for all pages to map to a specific keyword
What you'll get:
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Content optimized for search
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Additional primary keywords and semantically related keywords
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Increase in organic traffic and keyword rankings
Mid-Funnel Content
Creating mid-funnel or consideration content from a library of top-of-funnel articles
Based on the existing articles, I’ll identify key topics that resonate with the target audience and have the potential to be repackaged into guides and other mid-funnel assets. Then, I’ll create a strategy for content repackaging, including content formats and distribution channels.
Once we’ve identified content to repackage, we can add on scope to write content that could encompass guides, one-pagers, checklists, or reports.
What you'll get:
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Performance audit of existing content
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Roadmap for mid-funnel content, including ideas and formats
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Competitor research
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Recommended implementation plan
Distribution Strategy
Charting a new practical distribution strategy
Content is only as good as its distribution. I’ll conduct an audit of existing content and how channels are leveraged for distribution. This will result in a practical distribution strategy and framework ready for implementation.
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What you'll get:
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Audit of existing channels
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Competitor research
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Guidance for how repurposing content fuels distribution
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A tactical distribution framework
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An action plan with a sample month calendar
Fractional Content Marketing
Get access to an experienced content marketing leader on a part-time basis
Many startups encounter challenges in their approach to content marketing from the start. Some opt for a CMO who excels in strategy but lacks the ability or inclination to execute, while others engage a copywriter or creative solely for production. That leads to underperforming content due to the absence of a cohesive strategy. In either scenario, financial resources are drained, and the sales pipeline is desolate.
A better approach involves fractional content marketing. I specialize in creating robust content marketing programs from the ground up and transforming them into organic revenue generators. By seamlessly integrating into your team, I take ownership and champion your content program, affording you the flexibility to concentrate on other facets of your business.
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What you'll get:
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An embedded content marketing leader
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Expertise in strategy and execution
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Content program management
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Training and mentoring the content team
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Best practices and process framework
I'm happy to work with you on a custom project. Let me know what you need help with and I'll propose a plan. If I'm unable to help you, I'll refer you to a trusted colleague in my network.
Build a custom project
Working with the best clients across industries
The Process
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Discovery Call
We'll talk about your business goals and any known gaps you'd like to fill. The purpose of the discovery call is to identify pain points and key areas I can support.
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Scope Alignment
Based on the discovery call, I'll put together a proposal with various options for engagement. Once we agree on the project scope and pricing, we'll sign a contract and get started.
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