
Why fractional marketing could be the solution you didn’t know you need
Many startups encounter challenges in their approach to content marketing from the start. Some opt for a CMO who excels in strategy but lacks the ability or inclination to execute, while others engage a copywriter or creative solely for production. That leads to underperforming content due to the absence of a cohesive strategy. In either scenario, financial resources are drained, and the sales pipeline is desolate. A better approach involves fractional content marketing.
Fractional marketing services: How I work with companies
I specialize in creating robust content marketing programs from the ground up and transforming them into organic revenue generators. By seamlessly integrating into your team, I take ownership and champion your content program, affording you the flexibility to concentrate on other facets of your business.
What you'll get:
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An embedded content marketing leader
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Expertise in strategy and execution
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Content program management
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Training and mentoring the content team
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Best practices and process framework