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I wrote a 20-page guide for Uber Eats, leveraging top-of-funnel content from the existing library.

In partnership with the data, design, and product marketing teams, I created this diner survey to provide insights and guidance for restaurant owners about what people are looking for in the restaurant experience. This quarterly survey was a top performing gated asset for traffic and form fill metrics.

This SEO article addresses marketing prospects at the top-of-funnel, and it balances tactical insights with optimization for target keywords.

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I edited this article for SEO to make sure the title, headings, metadata, and other elements were aligned with the right target keywords.

I led the redesign of the resource center to make it more user friendly, encourage discoverability, and drive stickiness of the site. I worked with a team of writers to create and edit the content on this site.

This SEO article goes after high intent keywords for the target audience and provides tactical information for the top of the funnel.

This article is a top driver of organic traffic to the OpenTable restaurant site, and ranks in the top 3 positions for high intent keywords. I optimized this article multiple times based on target keywords and introducing audio segments for accessibility.

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This article for Gusto's blog focuses on key product features and serves as a connector to other parts of the site.

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I optimized and combined data insight from a few articles to make a more comprehensive piece that speaks to both prospects and customers.

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This customer Q&A was distributed across channels (nurture email, social media, website) to persuade customers in the consideration phase to talk to sales. I interviewed the customer and wrote this piece.

This article was written in collaboration with the legal team to address common data threats that restaurants were seeing and to get ahead of customer questions about OpenTable's product security.

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This SEO article serves as top-of-funnel piece for Gusto's site.

I edited this SEO article to improve its target keyword ranking. Tactics included strategic placement of target keywords, additional semantic keywords, improving the title tag and headers, and matching search intent.

Content is only as good as its distribution. I conducted an audit of existing distribution channels and created a practical distribution strategy and a recommended framework ready for implementation.

This SEO article serves as top-of-funnel piece for Gusto's site.

This restaurant tech article was already driving traffic, and that's without being optimized for SEO. I identified the keywords to go after in this article and rewrote it to include significantly more copy that's targeting the right keywords.

This article was written for the sales team to distribute to prospects and also with SEO in mind to drive organic traffic.

This SEO article serves as top-of-funnel piece for Gusto's site.

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I edited this SEO article to improve its target keyword ranking. Tactics included strategic placement of target keywords, additional semantic keywords, improving the title tag and headers, and matching search intent.

This mid-funnel article incorporates SEO keywords the target audience is searching for and provides tactical information to guide prospects through choosing a partner.

This SEO article for Gusto's site focuses on the differences between S corp and C corp shareholders.

I edited this SEO article to improve its target keyword ranking. Tactics included strategic placement of target keywords, additional semantic keywords, improving the title tag and headers, and matching search intent.

This logistics glossary spells out basic terms and processes that companies need to know as they're exploring the logistics and shipping space.

Upwork produced the Connect Magazine, featuring insights and thought leadership about the future of work. It was published in digital and print formats.

I edited this SEO article to improve its target keyword ranking. Tactics included strategic placement of target keywords, additional semantic keywords, improving the title tag and headers, and matching search intent.

This top of funnel article serves as an entry point for this early stage health tech startup. I wrote this SEO article.