Content, SEO, and AEO for B2B SaaS and AI platforms in overlooked categories
You're building something genuinely useful that's hard to explain in a sentence. I help you explain it anyway, with content and search strategy built for buyers who need to understand a complex product before they'll trust it.
Two gaps show up over and over in technical B2B categories
Buyers can't place you, or see how you connect to everything else
It's hard for people to understand what category or space you actually sit in, and how your product connects to the other systems and tools around it. The content has to work for two different readers at once: the economic buyer weighing the business case, and the technical end user who has to trust it'll actually work.
You're not in the room when buyers are deciding
Search behavior has changed. Buyers research through Google, but increasingly through AI answers too. Content built for neither gets skipped, no matter how good the product is.
Three ways to work together
From SEO strategy to hands-on writing to a fractional content lead on your team, I work at whatever level your content needs support.
Content and SEO/AEO Strategy
For teams that need a plan before they execute: audits, keyword and competitor research, and an AEO/AI-search strategy, all built around one pillar-cluster content framework.
- Content and SEO audits
- Keyword research
- Competitor analysis
- AEO / AI-search strategy
Content Production
For teams with a strategy already, who need it written: articles and website copy built for search intent, with SEO editing baked into every piece, not bolted on after.
- SEO-researched articles
- Customer stories and case studies
- Website and landing page copy
- Guides and other mid-funnel assets
Fractional Content Marketing
For teams that want ongoing, embedded content leadership, with strategy and SEO judgment built into the role instead of treated as a separate line item.
- Part-time senior content leadership
- Strategy and execution
- Team training
- Scalable processes
Hi, I'm Courtney
I leverage my experience leading B2B SaaS content teams to consult startups. I'm a content strategy consultant specializing in high-growth B2B SaaS and AI platform companies, and I work with teams from Series A startups to public companies.
I led the B2B content teams at OpenTable and Upwork, and customer marketing at Google Cloud Platform. These days I wear multiple hats: building content and SEO strategies from the ground up, then doing the hands-on execution myself, writing and editing included.
More about my approach →Growth that's easy to point to
A look at what's changed for clients across search visibility, traffic, and revenue since the work began.
"Courtney takes B2B content strategy seriously, and her collaborative approach makes her a delight to work with. She focuses on idea quality and how to bring the best ideas to life, whether that requires quick and direct action or widespread, cross-functional planning."
"Courtney has been nothing short of the best SEO support I've ever worked with."
Let's see if we're a fit
Fill out a few details and I'll follow up within a couple of business days to set up a call.